Auckland Thoroughbred Racing® – The premier home of racing in New Zealand

A winning racehorse isn’t just born. It’s bred. The same goes for a brand identity. Auckland Thoroughbred Racing® isn’t just one identity, but a group of identities that required individual consideration, strategy, and craft. A nod to heritage was also on the table, naturally. With a consistent type family applied to all the sub-brands, we applied the same craft and thinking across all brands, digital and print. If all the world’s a stage, we lead the standing ovation.


Strategy Brand Identity Art Direction Digital


This is True

Florent by Sundance Tipografia
Creative Directors
Matt Heays

Associate Creative Director
Jane Langley

Group Business Director
Debbie Currie
Senior Designers
Brendon O’Dwyer
Shiv Narandas
Stacey Purdon


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