Auckland Thoroughbred Racing® – The premier home of racing in New Zealand

A winning racehorse isn’t just born. It’s bred. The same goes for a brand identity. Auckland Thoroughbred Racing® isn’t just one identity, but a group of identities that required individual consideration, strategy, and craft. A nod to heritage was also on the table, naturally. With a consistent type family applied to all the sub-brands, we applied the same craft and thinking across all brands, digital and print. If all the world’s a stage, we lead the standing ovation.

Strategy Brand Identity Art Direction Digital