Brendon O’Dwyer
Design Director

Brendon O’Dwyer is an independent design director — partnering with ambitious collaborators with a shared purpose.
        Brendon helps established businesses and startups to give meaningful answers to their most challenging questions. With more than a decade of experience his practice spans multiple disciplines; implementing a creative process that combines strategy, brand identity, art direction, and digital design. 
        Recent clients have included Air New Zealand, Spark®, Whittakers®, Spotify™, FletcherTech™, Consult Recruitment, N26, Shopify® and Channel 4. Agencies have included M&C Saatchi, Designworks, Landor, This is True™, Onwards® and BastionShine®. Auckland (NZ) based, previously London (UK), Berlin (DE), and Melbourne (AU).
        If you would like to learn more about my process and how I can benefit your brand, product or team — get in touch


Open for new projects


Brand Audit Brand Positioning Competitor Analysis Brand Strategy Naming Brand Architecture Audience Mapping Tone of Voice 

Design Direction

Brand Identity Art Direction Campaign Design Editorial Design Packaging Design Symbolism Wayfinding Experiential

Website Design Site Mapping Site Architecture Wireframes Prototyping Interface Direction Social Component Libraries  

Project Types
Project Based

For the duration of a particular brand project, I’ll work closely on it’s development from start to finish — while partnering collaboratively with you and your team for the best desired outcome.

Book an intro meeting
Contract Based

For a specified duration, I can join your team either in-house or remote as a full-time design director and strategic partner. Extending your team’s capabilities and supporting you where required.

Ask about my availability



Analyse, define and translate insights into a strategic foundation and creative approach, paving the way for our design strategy.


Design Direction
Our strategy will define a clear path for our design direction. This conceptual thinking and resulting visual expression will become our new brand identity.


Application across specific touch-points with complex technical constraints to create a powerful experience based on the new direction.


Depending on your needs, a tailored approach intended to grow and develop your brand.

Clients & Partners


Creative Review
Brand New (Under Consideration)
Design Week
It’s Nice That
The Dieline
Packaging of the World
Idealog Magazine
Urbis Magazine
Novum Journal
Site Inspire
Design Assembly
Visual Graphic
Trend List


Best Awards (Designers Institute of N.Z.)
Gold Silver Bronze Finalist (2)

AGDA Awards (Australia)
Finalist (2)

D&AD Awards (U.K.)
Yellow Pencil Short List

Creative Review Awards (U.K)
Honourable Mention

New business enquiries

Let’s start a conversation
about your brand or project.

Let’s talk


Twitter  Instagram  LinkedIn

© 2024