Tui’s garden range of products were in dire need of a re-fresh. The pro range needed to feel serious, masculine, honest and backed by science. The result is impactful, especially considering the category and it’s surrounding competitors. This led to a further re-design of their essential and organic line-ups.

Credits

Agency
Milk Design Ltd.

Awards
New Zealand Best Awards (Finalist)

Creative Director
Ben Reid

Strategy
Anna Hart

Design Director
Sarah Melrose

Senior Designer
Brendon O’Dwyer
Jeannie Burnside