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Tui – Garden Products

Tui’s garden range of products were in dire need of a re-fresh. The pro range needed to feel serious, masculine, honest and backed by science. The result is impactful, especially considering the category and it’s surrounding competitors. This led to a further re-design of their essential and organic line-ups.






Credits
Agency
Milk Design Ltd.

Awards
New Zealand Best Awards (Finalist)
Creative Director
Ben Reid

Strategy
Anna Hart
Design Director
Sarah Melrose

Senior Designer
Brendon O’Dwyer
Jeannie Burnside



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