
Mac’s — Since 1981
Packaging, Brand IdentityDespite its rich heritage and independent brewing reputation, Mac’s had lost a bit of momentum in a market jostling with new craft beers. The challenge was to tell the burgeoning ranks of discerning and mindful beer drinkers more about what makes each of Mac’s’ brews so great.









Agency
DowGoodfolk™
Creative Director
Donna McCort
Account Director
Simon Wedde
DowGoodfolk™
Creative Director
Donna McCort
Account Director
Simon Wedde
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