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Mac’s — Since 1981

Packaging, Brand Identity
Despite its rich heritage and independent brewing reputation, Mac’s had lost a bit of momentum in a market jostling with new craft beers. The challenge was to tell the burgeoning ranks of discerning and mindful beer drinkers more about what makes each of Mac’s’ brews so great.
 







Agency
DowGoodfolk™
Creative Director
Donna McCort

Account Director
Simon Wedde
Design Director
Tony Maserantonio
Matt Hayes

Senior Designer
Brendon O’Dwyer

Photography
Nick Tresidder


Let’s talk

I’m always happy to meet new people. If you have a potential project that you'd like to discuss, or simply wish to say hello — get in touch︎








Copyright © Brendon O’Dwyer 2021